Reflect back on the first module. Look at how you defined marketing. Now, answer the following:
Has your perspective of marketing changed?
What three things did you learn that you did not previously associate with Marketing.
Be specific.
3/7/23, 3:19 PM Rubric Assessment – Principles of Marketing MKT-301-OL02 – Saint Leo University
https://saintleo.brightspace.com/d2l/lms/competencies/rubric/rubrics_assessment_results.d2l?ou=145202&evalObjectId=664105&evalObjectType=5&… 1/5
Discussion Rubric Course: Principles of Marketing MKT-301-OL02
Criteria Very Poor or Missing
Poor Fair Good Excellent Criterion Score
The
student
accurately
incorporat
es the
concepts
and
correct
terminolog
y from the
module
contents
/ 190 points
<10 (0)
Points
There is no clear evidence that the student has read the module content and applied it to the discussion or there is no student submission.
13 points
Section
Points
Possible 10 –
14 (13)
The student fails to refer to the key concepts and terms. There is minimal evidence the student has read the module content.
15 points
Section
Points
Possible 15-
16 (15)
The student may refer to the key concepts and terms but only partially integrates them into the discussion. There is evidence that the student read some portions of the content.
17 points
Section
Points
Possible 16-
17 (17)
The student refers to the key concepts and terms but may not integrate them fully into the discussion. There is some evidence the student has read the discussion.
19 points
Section Points
Possible 18-20
(19)
The concepts are clearly and accurately applied, integrated into the discussion and key terms are used correctly. There is clear evidence the student has read the module content.
3/7/23, 3:19 PM Rubric Assessment – Principles of Marketing MKT-301-OL02 – Saint Leo University
https://saintleo.brightspace.com/d2l/lms/competencies/rubric/rubrics_assessment_results.d2l?ou=145202&evalObjectId=664105&evalObjectType=5&… 2/5
Criteria Very Poor or Missing
Poor Fair Good Excellent Criterion Score
Personal
observatio
ns and
critical
analysis
are
included in
the
posting
/ 190 points
<10 (0)
Points
Personal observations are lacking, there is no evidence of critical analysis or there is no student submission. There is minimal, if any, evidence the student has read the module content
13 points
Section
Points
Possible 10 –
14 (13)
Examples are weak or irrelevant. The student does not link observations to the module content. The instructor is unable to determine if the student has read the content.
15 points
Section
Points
Possible 15-
16 (15)
The student may provide observations but they are poorly supported or not fully relevant to the topic. There is minimal evidence that the student has read the content.
17 points
Section
Points
Possible 16-
17 (17)
The student may provide observations but they are
not fully supported
with examples.
There is some evidence that the student has read the
module content
19 points
Section
Points
Possible 18-
20 (19)
The student provides relevant observations and concrete examples of critical analysis of the topic. There is clear evidence the student has read the module content.
3/7/23, 3:19 PM Rubric Assessment – Principles of Marketing MKT-301-OL02 – Saint Leo University
https://saintleo.brightspace.com/d2l/lms/competencies/rubric/rubrics_assessment_results.d2l?ou=145202&evalObjectId=664105&evalObjectType=5&… 3/5
Criteria Very Poor or Missing
Poor Fair Good Excellent Criterion Score
The
student
applies
concepts
from
previous
modules
and from
outside
sources
where
appropriat
e
/ 190 points
<10 (0)
Points
There are no references to learnings or concepts from previous modules, the student did not provide accurate and relevant outside sources where required or there is no student submission
13 points
Section
Points
Possible 10 –
14 (13)
There may be concepts noted from previous modules but they are not relevant or applied incorrectly. Sources are not credible or appear to be randomly selected to fulfill discussion requirement.
15 points
Section
Points
Possible 15-
16 (15)
Previous concepts may be noted but are not well linked or supported.
Sources may be inadequate or marginally credible.
17 points
Section
Points
Possible 16-
17
The student notes concepts from previous modules but does not link them well. External sources are provided but may not be well integrated. Sources are somewhat credible but there is room for improvement in selecting them.
19 points
Section
Points
Possible 18-
20 (19)
The student links concepts and terms from previous modules where relevant and provides multiple relevant external sources when required. Sources are credible. Sources are cited accurately. Note that strict adherence to APA style is NOT required.
3/7/23, 3:19 PM Rubric Assessment – Principles of Marketing MKT-301-OL02 – Saint Leo University
https://saintleo.brightspace.com/d2l/lms/competencies/rubric/rubrics_assessment_results.d2l?ou=145202&evalObjectId=664105&evalObjectType=5&… 4/5
Criteria Very Poor or Missing
Poor Fair Good Excellent Criterion Score
Writing is
a at a
collegiate
level and
free from
grammar,
spelling
and
punctuatio
n errors
/ 190 points
<10 (0)
Points
Grammatical, spelling and punctuation errors are common, sentence structure and writing is below college freshman level or there is no student submission.
13 points
Section
Points
Possible 10 –
14 (13)
Grammatical, spelling and punctuation errors are common, sentence structure and writing is below college freshman level or there is no student submission.
15 points
Section
Points
Possible 15-
16 (15)
There is a one (1) point deduction for each grammar and spelling error. The instructor may make additional deductions for poor sentence structure and disorganized writing.
17 points
Section
Points
Possible 16-
17 (17)
There is a one (1) point deduction for each grammar and spelling error. The instructor may make additional deductions for poor sentence structure and disorganized writing.
19 points
Section
Points
Possible 18-
20 (19)
Writing is free of grammar, spelling and punctuation errors. Sentence structure, vocabulary and writing is consistent with collegiate level requirements.
3/7/23, 3:19 PM Rubric Assessment – Principles of Marketing MKT-301-OL02 – Saint Leo University
https://saintleo.brightspace.com/d2l/lms/competencies/rubric/rubrics_assessment_results.d2l?ou=145202&evalObjectId=664105&evalObjectType=5&… 5/5
Total / 95
Overall Score
Criteria Very Poor or Missing
Poor Fair Good Excellent Criterion Score
Responses
to
classmates
integrate
the
module
concepts
and terms,
apply
constructi
ve
criticism
and critical
thinking
and are no
less than
150 words
in length
/ 190 points
<10 (0)
Points
Responses to classmates are very brief, do not apply module concepts and terms, lack evidence of critical thinking or there is no student submission
13 points
Section
Points
Possible 10 –
14 (13)
Responses to classmates are very brief, do not apply module concepts and terms, lack evidence of critical thinking or there is no student submission.
15 points
Section
Points
Possible 15-
16
Reponses to classmates do not reference module concepts or reference them minimally or incorrectly. Feedback is superficial and shows minimal analysis. Length is less than 100 words
17 points
Section
Points
Possible 16-
17 (17)
Responses to classmates reference module concepts and terms but fail to integrate them. Feedback is typical of the “great post” style and lacking in constructive analysis or criticism. Length is less than 150 words but more than 100.
19 points
Section
Points
Possible 18-
20 (19)
Responses to classmates integrate the module concepts and terms, apply constructive criticism and critical thinking and are no less than 150 words in length.
No Submission Novice Basic Proficient Exceptional