Report Guidelines
* Title Page (title should be specific to the report)
* Executive Summary
* Contents Page
* Introduction
* Brief Background to Case Study Organisation (together with Executive Summary 5%)
* Explanation of Company’s Business Model (20%)
* Identification of Company’s Sustainable Competitive Advantage (15%)
* SWOT (10%)
* Strategic Recommendations Based on Business Model, Competitive Advantage and SWOT
* Analysis covering Prescriptive and Emergent Strategies(30%)
* Discussion of Implementation Issues in expanding the business, for example, Marketing (20%)
* Conclusion