Research three of the web analytics tools discussed in Chapter 16. What type of information do they each analyze? What specific metrics do they provide? Is the manner in which they obtain the data ethical? Why or why not?
Be sure to respond to at least one of your classmates’ posts.
Respond to class mate
KISSmetrics is a web analytics software that helps businesses track and analyze their website's user behavior and conversion rates. The software provides insights into how users engage with a website, such as which pages they visit, how long they spend on each page, and what actions they take. KISSmetrics offers various features, including cohort analysis, funnel reports, A/B testing, and segmentation. Cohort analysis allows businesses to track user behavior over time, while funnel reports help identify where users drop off in the conversion process. A/B testing allows businesses to test different web page versions to determine which one performs better. Segmentation allows businesses to group users based on specific criteria, such as geographic location or behavior. (Kissmetrics, 2022)
Crazy Egg is a web analytics tool that helps businesses analyze user behavior on their website. The software provides visual reports, such as heatmaps, scroll maps, and click maps, that show how users interact with a website's content. In addition to these visual reports, Crazy Egg offers features such as A/B testing, user recordings, and conversion rate optimization. A/B testing allows businesses to test different versions of a web page to determine which one performs better, while user recordings show businesses exactly how users interact with their website. (Inc, n.d.)
Moz Analytics is a web analytics and search engine optimization (SEO) software tool that helps businesses improve their website's visibility in search engine results pages (SERPs). The software provides a range of features, including keyword research, site audits, rank tracking, and link analysis. With Moz Analytics, businesses can track their website's search engine rankings for specific keywords, analyze their competitors' websites, and identify opportunities to improve their SEO strategies. The software also provides insights on link building, social media metrics, and website traffic. In addition to these features, Moz Analytics also offers a range of educational resources, including webinars, guides, and a community forum, to help businesses learn more about SEO and digital marketing. (SEO Analytics, 2021)
Kissmetrics. (2022, November 16). Kissmetrics. https://www.kissmetrics.io/
Inc, C. E. (n.d.). Crazy Egg Tools | Heatmaps, Snapshots & A/B Testing Overview. Crazy Egg. https://www.crazyegg.com/overview
M. (2021b, September 13). SEO Analytics. Moz. https://moz.com/blog/category/seo-analytics