06 Oct Resources:? Use book forth edition the market research toolbox a concise guide for beginners? The Mark
- Use book forth edition the market research toolbox a concise guide for beginners
- The Market Research Toolbox, Ch. 11
- The Market Research Toolbox, Ch. 14
- 15 Minute Oil Change Data Set
- Using Descriptive Statistics In Marketing Grading Guide
- Scenario: An oil change company is looking for ways to increase customer flow and revenue for the business. The company leaders have hired you to the company's market research consultant.
- Using raw data, determine two descriptive statistics regarding the oil change company that can be used to attract customers.
- Write a 525- to 700-word paper in which you:
- Explain the descriptive statistics determined and their direct use in attracting customers.
- Analyze additional information needed to develop a better marketing strategy.
- Assess how you would collect this additional information.
- Format your paper consistent with APA guidelines.
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