Chat with us, powered by LiveChat Scenario Two – Sybil’s Artificial Flowers | Writeden

In 2021, Sybil Jones put the final touches on a product she had worked on for years in her garage. Sybil graduated with a degree in chemistry from a well-known school in Indiana.

However, she has always had an entrepreneurial spirit. Initially called Sybil’s Artificial Flowers, the product broke new ground in the flower industry by creating patented, artificial flowers that look real and smell like a flower. In other words, roses smell like roses, and tulips smell like tulips. However, Sybil’s flowers will never expire. The scent typically lasts three months and can be replaced with new scented cartridges. She launched a website and opened a small store in a strip mall at the beginning of 2022. With modest sales, Sybil hired several employees to assist with manufacturing, sales, and administrative duties. In the summer of 2022, a popular morning show interviewed Sybil about her new product. This interview led to lots of other popular coverage on television, and in magazines, blogs, and podcasts. Because this product was starting to be popular on a national scale, she could secure a business loan for $500,000.

Sybil’s biggest concern was her lack of business knowledge, mainly in marketing.

Sybil has just hired you as a marketing consultant/acting manager to assist her in taking the

business to the next level. In your initial consultation with her, she suggested that many sales

were purchased as gifts. The raw materials required for her artificial flowers are paper, cotton,

parchment, latex, rubber, sateen (for large, bold-colored flowers and arrangements), and dried

materials, including flowers, plant parts and berries, feathers, and fruits. For more upscale silk

flowers, silk, rayon, and cotton are the fibers of choice. The cartridges that provide the scents

are produced in Sybil’s manufacturing facility.

General Goals:

• Sell several hundred thousand units.

• Create awareness of new product line to new, prospective clients

• Incorporate digital marketing.

• Hire more employees.

• Identify the best distribution model for selling to customers.

You have just been hired to develop the key components of a marketing plan.

*Disclaimer: The organization and characters depicted in this exercise are fictional. Any

resemblance to real organizations or individuals is purely coincidental. This exercise may

include actual companies and brand names solely for instructional purposes; this exercise is not

associated with any such existing company or brand name. All trademarks remain the property

of their respective owners.