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Segmenting customer group

BUS506 Strategic Integrated Marketing Communications

Unit 2 Discussion

Segmenting customer group

Go to the Internet and pick two (2) different company websites that interests you. For each website:

 

Provide the URL (web address)

 

Describe what segmentation strategy the company is using.

 

Describe the target market for the website and justify your answer.

 

Define what communication objective you think the company is trying to accomplish?

 

Which company do you believe has the most effective approach and why? 

 

Next, check out 3-4 of your peer’s choices and debate your position and theirs.

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