Assignment 1: Integrative Case 3 – The Swatch Group and Cultural Uniqueness
Introduction
Please respond to all three questions associated with this integrative case. These integrative cases are related to topics discussed in the chapters and also serve as integrated learning vehicles covering materials across several chapters.
Instructions
Please read the Swatch integrative case in your textbook and respond to the three questions in the book after reading the case.
Number the answers and submit them in the Blackboard assignment tab.
Please make sure each answer is at least 200 words long.
Evaluation Criteria
All integrative cases together make up 35% of the total course score. This integrative case is worth 35 points. Here is the rubricDownload rubric
for this integrative case.
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