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Strategic Change Management

TOPIC: Strategic Change Management

SUBJECT: Marketing

TYPE: Essay (any type)

Read the following Scenario, and prepare a report with the guidelines provided. Scenario: Learners select an organisation and develop a model for change, incorporating issues related to strategic change in that organisation. They need to show how they will lead stakeholders in developing a strategy for change and how they plan to implement the chosen model for change. The report needs to start with an introduction to the background of change. The report should include the following: 1. Executive Summary [8 Marks]

2. Introduction of the Chosen Organization and background to change [7 Marks] 3. Explain any two change management models and evaluate the relevance of these models to the chosen organization. [20 Marks] 4. Examine the need for change in the organization. Assess the factors that drive the need for strategic change and assess the resource implications for not responding to these changes. [30 Marks] 5. Develop a change management strategy involving the stakeholders and also devise strategies to overcome resistance. [25 Marks] 6. Conclusions and recommendations. [10 Marks] 7. References (Adhering to Harvard Referencing Format)

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