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SWOT Analysis for Netflix

SWOT Worksheet


You are preparing a business plan to apply for financing and the lender has suggested that you include a SWOT analysis.  

Part 1

View the SWOT Analysis for Netflix and the Chapter 4 Appendix in your textbook for reference. 

Consider the items within your control. These are situations and circumstances in which you must operate and can create change. It’s important to honestly assess your business and your financial situation to bring your business into existence. This is a chance to dive deep! Begin by assessing strengths and weaknesses, and then move to opportunities and threats. 

Internal Factors are within your control and represent the Strengths and Weaknesses of the business.  Some examples of circumstances you can change or influence include:

Customer service

Product/Service quality

Product/Service assortment



Financial circumstances



Strengths Weaknesses

Ex: Busy location with high foot traffic Ex: Low cash reserves or

store needs renovation


External Factors are outside of your control but important to identify, capitalize, and mitigate. Some examples that you cannot change or influence include:




Regulations/Laws (federal, state, local)

Available talent pool


Costs for materials


Insurance/Licensure requirements

Global pandemic 


Opportunities Threats

Ex: Expand market to include college students Ex: Joe’s Pizza is providing deep discounts and coupons (competition)


Part 2

In 300 words or less, identify 1 opportunity or business insight you gained from this exercise. Provide your best example of how you could use this information strategically.



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