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The Big Leap – an Ethics of Insight, People Like Us Do Stuff Like This…

Read, analyze, research and consider Chapter 9 from The Big Leap – an Ethics of Insight, People Like Us Do Stuff Like This

Consider the strategic implications for your solo project around four key insights discussed in the chapter:

1. Kevin Kelly’s suggestion that getting and retaining a 1,000 true fans is enough for a small artist, startup, creator to make a living with their passion;

2. Seth Godin’s suggestion that each marketer focus on just 1,000 customers a day, making them happy enough to help you find 2 or 3 new customers each;

3. Deleuze and Guattari’s rhizome concept of how desire-fueled value production can grow and move laterally in powerful and organic horizontal networks of desiring machines;

4. Supreme’s success formula for organic and sustainable growth based upon an obsessive focus on making stuff that matters for people who matter to us.

For each of the above four insights, develop an actionable strategy for reaching your KPIs of social engagement in your solo #realsocial project.


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