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The New Experience Economy”

Individual Assignment

“The New Experience Economy” BHMT402



Your individual assignment will focus on a selected tourism business, of your choice. You will be tasked to provide an overview of the current experiential focus. Then, to go deeper and provide recommendations on how they could expand/enhance their experiential offerings. In the individual assignment you are to analyze and discuss how experience is the missing link between a tourism business, its potential audience and what opportunities might be created tc layer on robust experiences for customers.


Listen to and take notes on following webinar. Read 16 Travel Experience Design


Considerations. Tourism Cafe. Choose an experiential tourism business. Be concise of what the business is and what experiences) it provides. You will be using this tourism business example to complete this assignment.


Consider how this Tourism business can reach ‘the sweet spot’ by incorporating the 4 realms of


experiences (entertainment, educational, escapist, and esthetics) into its business plan, thus


offering more robust experiences


4. Provide your recommendations of what your tourism business can do the 4 realms of experiences and offerings to reach robust experiences for its customers.


Supporting Materials:


I. Listen to and take notes on following webinar: Harvard Business Review. The New Experience




2. 16 Travel Experience Design Considerations. Tourism Cafe. (located in Individual folder)


The following format is to be applied to the assignment:


Arial, 12-point font, double-spaced, normal margins


Cover page with student’s name, number, and title of assignment


Minimum 3000 word count excluding cover page, references, and appendices




Index page with page numbers


Reference page


Reference of photos (if used).


Appendices (If any, like charts, maps, or graphs)


No typos, spelling, grammar, punctuation, or sentence structure errors


Number the pages in the lower right-hand corner


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