Unit 2 examines the importance of vision and mission in planning. In my experience, setting a vision and a mission is easy; believing and making choices consistent with the mission and vision is where many organizations need to catch up. On the other hand, you may know of some organizations that seem to “live” the mission and vision, and these are typically organizations that attract top talent.
The Robin Hood case study has stood the test of time as it incorporates many elements of the strategic planning process for students. Please pay careful attention to the paper requirements.
When considering a SMART objective, capture each element, then ask yourself, “If someone outside my company read this SMART objective, would they understand how to accomplish it.” The SMART objective should be so clear that almost anyone can understand the goal.
A SMART objective can be expressed in a single statement incorporating the SMART elements.
Please follow Rubric to the “T” NEW Times Roman 12 And written in “third person” language.
Use additional material from Dess, G.D., McNamara, G. & Eisner, A. (2018). Strategic management: Text and cases (9th Ed.). New York, NY: McGraw-Hill Companies, Inc.
These readings set the foundations of the strategic planning and analysis discussed throughout the course.
Chapter 1: Strategic Management: Creating Competitive Advantages: For Unit 1 Material
Chapter 2: Analyzing the External Environment of the Firm: Creating Competitive Advantages: For Unit 1 Material
Chapter 3: Assessing the Internal Environment of the Firm
Chapter 4: Recognizing a Firm’s Intellectual Assets: Moving Beyond a Firm’s Tangible Resources
Chapter 13: Analyzing Strategic Management Cases: For Unit 1 Material