Ford Bronco Ad https://www.youtube.com/watch?v=1DM4ki8dFd4
They are showing a commercial as their advertising. Driving with Ford is a lifestyle. If the name has Bronco in it, it should be able to places where there are no roads or speed limits off the map. They are trying to sell the vehicle. The idea of it is being able to go explore outdoors with it.
The intended audience for the commercial is vehicle lovers. They are the audience because the ad will attract more car lovers overall. Between the ages of 20+, people who are working class with credit. No specific gender, any gender can want any car or the car they can afford. The secondary audience will be Ford lovers. Typical people who know more about the ford engine and body.
The Ford Bronco has been riding on this planet since 1966. It was made to have two doors, but it turned into a 4 door SUV. The first Bronco was one of the first multipurpose vehicles. It is a great vehicle to start off with. One of Ford’s most iconic cars. It is great as a family car or a single car. Is how they how logos in the commercial ad. Logos are shown all throughout the ad. If you love the outside world, it shows why you should love this car. It shows connection with people who love the outdoors. It gets them excited wanting to purchase the vehicle. Which shows pathos in the ad. The maker of this car is very truth worthy. It is very great on uneven pavement and even better on regular pavement. It lives up to being the multipurpose car it was made to be. As it is shown in the ad shows ethos.
Overall, the purpose of this ad is to show why we should be driving in style. Showing us why we should be driving and trusting this multipurpose vehicle. Which would be the Ford Bronco.
I feel like it could have shown us why it is more of a family vehicle. It should show us more why we should trust the makes of this vehicle.
How would you answer this?
what is another way/alternative to say “You list a lot of great ideas, but another one to consider is…”
point out any Persuasive Devices in Advertising
if they mention Logos, Ethos, and Pathos, then you can explore another way you see them being used in the advertisement.
explanation of how and why it is persuasive
