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Top of Form As the marketing project manager, you are ready to present your marketing project plan and marketing ca

  

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As the marketing project manager, you are ready to present your marketing project plan and marketing campaign to your supervisor. 

Use your work from the assignments in Weeks 2 through 4 to create a 10- to 15-slide voice-over presentation using either Microsoft® PowerPoint® or websites like Google Slides™, Adobe® Slate, or Prezi.

The presentation should showcase your proposed marketing project plan and the integrated advertising campaign and should:

  • Summarize the need for your new hospital program in your community.
  • Identify key data points you collected that support the need of the new program. 
  • Identify the chosen marketing strategy for your new program.
  • Define your targeted audience based on your market segmentation in previous assignments.
  • Include your specific message(s) you will use in your integrated advertising campaign.
  • Identify the tasks and their order of importance needed to implement your marketing project plan.
  • Explain when and how you will evaluate your marketing project plan.
  • Identify a projected timeline of evaluation.
  • Identify tools you will use to evaluate your plan.
  • Identify resources and data that will  be used to determine success in your marketing project plan and new program.
  • Based on anticipated changes in the  future, discuss how health care marketing strategies can change.
  • Consider external influences that may guide strategy changes.

Cite 3 peer-reviewed, scholarly, or similar references.

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