The use of communication strategies in the corporate world is not a new concept. All companies, large or small, use communications in an attempt to link stakeholders to an organization and to produce favorable outcomes. Managing and orchestrating internal and external communications within an organization to accomplish desired objectives is one goal of a marketing communications strategy. For your final project, you will choose a U.S.-based company that markets its products and/or services internationally. Your task is to analyze the company’s situation and provide solutions through appropriate types and styles of communications.
For the final paper, you will be consolidating, updating and improving the milestone 1,2 and 3 papers. Suggestions to earn more points:
Review all returned milestone papers for comments and suggestions for improvement in writing and formatting; do not lose points for the same issues
Use business journal articles as sources for supporting evidence; paraphrase rather than quote sources; avoid blogs, sites selling services and other web sources that may not be credible or reliable
Do more than report on topics; demonstrate your understanding of course concepts by addressing the meaning, impact and implications of the topics
Our selected company is Wal-Mart.
Use this video https://youtu.be/8OsqQKoblWU