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Victoria Parade

TOPIC: Victoria Parade

SUBJECT: Business

TYPE: Report

Assessment task 2: Report (Individual) Objective(s): This addresses subject learning objective(s): 1 and 4 This addresses program learning objectives(s): 1.1 and 3.1 Weight: 40% Task: Victoria Parade is a Melbourne-based manufacturer of leather goods (such as leather boots, leather bags, belts etc). Established in 1930, it has built a strong brand name in the Australian market due to the high quality of the goods produced. The company’s products are priced between $100 to $800 (amount in Australian dollars).

The management of Victoria Parade is keen to exploit opportunities for sales in the Middle East. However, they would like to increase their profit margins by reducing the cost of manufacturing. The company has therefore decided to offshore manufacturing, and has identified China, India, and Pakistan as potential countries where the goods could be manufactured, and exported to the market in the Middle East and back to Australia. You are required to choose ONE of these countries, and write a report identifying the advantages and disadvantages of operating in that country. In preparing your report, you are required to link your arguments to the course content, and to use relevant data to support your suggestion as to why the selected country would be appropriate (or inappropriate) for the overseas expansion.

Please note: This is a hypothetical case and not a real company. The purpose of this assessment is to analyse the potential of the country as a host-market for manufacturing (macro-level analysis). However, industry level information will also be required in the report. Further information will be made available on UTSOnline and discussed in Lecture 1. Length: 2000 words Please Use SWOT and PESTLE (Integrate Harvard Model) Analysis. (Refer to lecture 4)

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