We have spent a good deal of this class exploring the advantages and strategies of integrated marketing communications (IMC). Research a brand that you feel is doing a great job of IMC. Write a post in which you summarize what they are doing and how they are doing it. Give some examples of different media and how they present a united brand message, or perhaps fail to.
Your initial post is due Wednesday of week 7 by midnight. Your post should address the discussion questions and provide substantial, well considered answers. Demonstrate your understanding and support it with some good research. Be sure to include citations and references following APA format.
Each participant must respond to at least two (2) different classmates in this activity. Your responses are expected to take the discussion further and add value to it. Your responses to at least two of your classmate’s posts are due by midnight Sunday of week 8.
Please ensure that you provide valuable and substantive feedback. Review the suggested readings and bibliography on the subject to make informative contributions.