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What are the consumers? future expectations of services that Air China delivers? 4. Which are the areas of improveme

 1.4 Research Questions 1. What are the main criteria that consumers use to choose Airline? {Some of the criteria that flight consumers use to choose Airlines include flexibility of the destinations and Availability of well-established airports} 2. Which are the consumers’ current perceptions of Air China’s brand? {That Air China is an international brand; That Air China is a first class company} 3. What are the consumers’ future expectations of services that Air China delivers? {Full- fledged online ticketing & booking services} 4. Which are the areas of improvement that consumers prefer for Air China’s brand? {Expansion of the reception room and incorporation of more flight schedules for international destinations}
 

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