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What are the major benefits to Philips of shifting so much of its global production to China?

Order Instructions

choose ONE of the two questions below from this unit and write at least a one page journal entry that reflects your understanding of this topic.


Click on the link above to post your Journal Entry. Before posting your entry make sure it is grammar and spell checked. You are strongly encouraged to look at the grading rubric below to see how your entry will be scored.


Only the instructor will be able to see and comment on your journal. Your classmates will not be able to view your entry.


Unit 7 Journal Questions (please choose one):


Reread the Management Focus on Philips in China and then answer the following questions: Imagine you are the marketing manager for a U.S. manufacturer of disposable diapers. Your firm is considering entering the Brazilian market. Your CEO believes the advertising message that has been effective in the United States will suffice in Brazil. Outline the possible objections to this. Your CEO also believes that the pricing decisions in Brazil can be left to local managers. Why might she be wrong? (Chapter 18);

a. What are the major benefits to Philips of shifting so much of its global production to China?

What strategies might Philips adopt to maximize the benefits and mitigate the risks associated with moving so much product? (Chapter 17);

Research suggests that many expatriate employees encounter problems that limit both their effectiveness in a foreign posting and their contribution to the company when they return home. What are the main causes and consequences of these problems, and how might a firm reduce the occurrence of such problems? (Chapter 19).


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