For years, the Publix Grocery Store company has attempted to develop a strong brand image and has recently started to develop a strong brand relationship. Answer the following questions as they relate to Publix (or a local grocery store of your choice that you use in your community):
1. What does Publix (or your favorite local grocery store) do to manage and enhance relationships with their customers?
2. How does Publix (or your favorite local grocery store) emphasize their brand name?
3. How do they differentiate themselves from their major competitor (e.g., Winn Dixie in Florida)?
4. Using social media and other media outlets, what can Publix do differently in the future to generate a stronger bond between the company and its target markets?
5. Include in your discussion post personal observations as well as concrete examples to support your views.
6. Apart from the text, cite at least one other article you found on your own or in this module that supports your comments and suggestions.