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Who regulates marketing communications

BUS506 Strategic Integrated Marketing Communications

Unit 8 Discussion

Who regulates marketing communications

Search the internet or library resources for an article about a company that used deceptive marketing practices. Provide the article link (or citation) and summarize the article. Discuss what agencies were involved in determining the deceptive claims and what actions were taken against the company. How did the company respond, and what actions did they take to rectify the situation with their customers? 


Then review several of your peers’ postings and discuss their findings and outcomes of the companies they researched.


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