The assignment is to read one of the suggested books and write a 3-page (plus title and reference pages) paper in APA 7th Edition format, focusing on three or four concepts/ideas you learned and how they may assist you in your future career. 3 pages means 3 full pages is the minimum plus the title and reference pages. The Suggest Books: Outliers, Tipping Point, Shoe Dog, The Founder, The Big Idea (1957), Mary Parker Follet, 7 Habits of Highly Effective People (Covey), Influence: The Psychology of Persuasion (Cialdini), Influence: Science and Practice (Cialdini), The Purple Cow, Hooked (Nir Eyal), The Invisible Brand and New Media and Society (Rohlinger), and anything and everything written by Philip Kotler (The Father of Modern Marketing).
