20 Jun You are to role play an independent consultant for this assignment. Research a company or industry that is modifying its operations to attract Millennials. Prepare your submission as a combination impact study and recommendation paper
You are to role play an independent consultant for this assignment. Research a company or industry that is modifying its operations to attract Millennials. Prepare your submission as a combination impact study and recommendation paper. Basically, you are documenting how Millennials are impacting the company / industry, and how the organization should be trying to go after the Millennial market or complete with it. Also include any risks you identify. Avoid companies such as Chipotle, Panera Bread, Starbucks, and Chick-fil-a who built their business by targeting Millennials. You are looking for companies / industries likely to be impacted if they do not target Millennials, and their futures may be at risk.
You will want to organize the paper into sections stating the background and purpose of the paper, followed by your analysis, the impacts of millennials, and recommendations to attract millennials. Look for peer-reviewed journal articles to supplement any business articles you plan to use. State the impact or potential impact millennials are having on the industry you chose, and provide recommendations that are research-based on how the target organization can attract millennials to do business with them. Recommend you pick an industry that is not already millennial friendly, as it will be easier to come up with recommendations. Avoid companies such as Chipotle, Panera Bread, Starbucks, and Chick-fil-a who built their business by targeting millennials because it will be challenging to come up with innovative recommendations.
Do not simply summarize what a company is currently doing because your role playing a consultant who’s getting paid to come up with new approaches to attract millennials. The key is to come up with recommendations that require the company to modify its operational processes to attract and retain Millennials. The research will help you if you first look at companies who have a good millennial base, then taking what they do and adapting it to the company you’re consulting for.
The key is your recommendations need to be validated in the analysis. Every recommendation needs to supported by an analysis finding. Having a strong analysis section that utilizes research will validate your recommendations, and make them easier to explain if questioned. List your findings in analysis, then create a recommendation for each finding. The recommendation may be “no change in operations” for some findings because the recommendation options are too expensive or may violate constraints, e.g. laws or regulations.
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