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You will create this assignment following the Assignment Detail instructions below.

You will create this assignment following the Assignment Detail instructions below.

 

Review the tutorial How to Submit an Individual Project. 

 

Using the company research you conducted in your Unit 3 assignment,  write a paper about the company you chose that describes the firm and  its strategy. Using information from AIU’s Library, IBIS World, and the  Internet and feedback from your instructor on your PowerPoint slideshow  from Unit 3, address the following points in a 6-page paper: 

 

For this assignment, suppose that you work for a consulting firm, and  that you have been asked to research a company and write a paper for  your client.

For the paper:  

 

Choose a large U.S. company;  

Research the company and the market(s) in which it competes; and  

Prepare a six page paper for your client, not including the title page and reference page. 

Using information from the business press, AIU’s Library, IBIS World  (through AIU’s library) and the Internet, address the following in your  paper.

 

Describe the firm, including such information as its   

products or services  

annual sales, and  

market share (This information is readily available in the library’s IBIS World database).

Describe the product market(s) in which it operates.   

For instance, does it operate within an oligopoly or  monopolistically competitive market, a perfectly competitive market, or  is it a monopoly? (Choose the closest fit.)  

Explain.

Does it operate in only one region of the United States? Does it operate nationally or internationally? Explain.   

Who are its competitors?   

Give a brief overview of the other businesses in the market. 

Identify and explain at least 2 economic concepts that this firm seems to use to its advantage.    

Examples might include product differentiation; attainment of  economies of scale; advertising; whether the firm is regional, national,  or international; and so on.  

You may include an explanation of how any significant recent  events or changes in this market have affected this firm. Examples are  mergers and acquisitions, technological change, legal issues, whether  market demand is expanding, and so on.   

Provide your evaluation of how this firm might better respond to the challenges it faces.  

Please include an explanation of how any significant recent  events or changes in this market have affected this firm. Examples are  mergers and acquisitions, technological change, legal issues, whether  market demand is expanding, and so on.   

Provide your evaluation of how this firm might better respond to the challenges it faces.

For your paper:

 

Utilize at least 2 credible sources to support the arguments  presented in the paper. Make sure you cite appropriately within your  paper and list the reference(s) in APA format on your Reference page.   

Your paper should be 6 pages in length, not counting the Title  page and Reference page. In accordance with APA formatting requirements,  it should be double-spaced and include a running head and page numbers.

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