You will finalize the strategic audit report reviewing the basic strategic steps the company has followed in the last years:
1. Executive summary (Its Mission, Vision, Values, Market segments, SWOT)
2. 3-year objectives
3. Strategy applied, function by function
o Marketing plan
o Sales plan
o Operations plan
o HR plan
o IT plan
4. Financial and operative results
5. Conclusions
Formalities:
· Type of Report: Word
· Word count: 2.500 minimum
· Line Spacing: 1,5
· Cover, Table of Contents, References and Appendix are excluded of the total word count.
· Font: Arial 12 pts.
· Text alignment: Double Justified.
· The in-text References and the Bibliography must be in Harvard’s citation style.
PowerPoint 10-12 slides