you will further define the problem you identified in the Module Two assignment and begin to develop a plan to address the problem using internal and external communications. Furthermore, you will prioritize the first steps in the process of addressing the problem and set goals for your communication.
Assignment 2 Attached along with rubric
Milestone One Guidelines and Rubric.html
MGT 550 Milestone One Guidelines and Rubric
Overview
In this assignment, you will enhance your skills and knowledge of techniques in various communications to lead change, develop and maintain relationships, and address sources of conflict through effective communications tied to organizational goals and core visions. Through the development of a strategic communication case study, you will gain comprehensive, hands-on experience in evaluating and constructing communications that inform, persuade, and influence intended audiences in order to achieve strategic goals. Using the provided case study, you will identify issues that must be addressed from an organizational perspective. Additionally, you will make informed decisions regarding what actions to take, paying particular attention to appropriateness of communications and mediums, as well as evaluating effectiveness.
For Milestone One, you will further define the problem you identified in the case and begin to develop a plan to address the problem using internal and external communications. Furthermore, you will prioritize the first steps in the process of addressing the problem and set goals for your communication.
Prompt
Craft an introduction to the problem you identified in the case that you intend to address in your strategic communication case study.
Specifically, the following critical elements must be addressed:
- Introduction
- Establish context for your paper by summarizing the important details of the case and outlining the specific problem(s) that you will address.
- In response to the presented issue, define clear and specific communication goals. Who are your target audiences and what do you want to accomplish with your communication?
Use the following rubric to help you address the critical elements appropriately.
What to Submit
Your introduction should be 3 to 4 pages in length with double spacing, one-inch margins, 12-point Times New Roman font, and adherence to the latest edition of APA formatting.
Milestone One Rubric
| Criteria | Proficient (100%) | Needs Improvement (75%) | Not Evident (0%) | Value |
|---|---|---|---|---|
| Introduction: Context | Summarizes the important details of the case and clearly outlines the specific problem(s) that will be addressed | Summarizes the important details of the case and outlines the specific problem(s) that will be addressed but summary is cursory or missing important details or problems outlined are vague or illogical | Does not summarize the important details of the case and/or outline the specific problems that will be addressed | 45 |
| Introduction: Communication Goals | Defines clear and specific communication goals in response to the presented issue | Defines communication goals but goals are vague or unclear or lack connections to the presented issue | Does not define communication goals | 45 |
| Articulation of Response | Submission has no major errors related to citations, grammar, spelling, syntax, or organization | Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas | Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas | 10 |
| Total: | 100% |
,
Kevin Claven
MGT-550-10673-M01
2-2 Communication Plan Template
Professor Callista Brown
October 20, 2024
Issue 1: Misalignment Between Leadership and Employee Expectations
Red Flags:
When leadership doesn’t clearly communicate about organizational goals into the organization.
Employee misunderstanding of the company’s strategic direction.
There may be a decline in employee morale and in productivity.
Bureaucratic units are trying to expand autonomy and independence as a result, which leads to increased internal conflict between departments.
Communications to Address Issue:
Internal Memo from Leadership (Communication Type: Email/Memo)
Audience: Employees (all departments)
Objective: To help organizations clarify the goals, thereby also making sure that there is the correct alignment between the employees and the leadership.
Message: A thorough explanation of where the company is going in strategy, the role of each department, and what to expect from each team. It should also be a transparent explanation of future changes to the workforce and how these will affect them.
Quarterly Company Town Hall (Communication Type: Presentation/Meeting)
Audience: All Employees
Objective: It will improve morale by creating space for employees to do a dry run question asking and in procedures and collect the responses so that we can provide the feedback to the leadership directly.
Message: The updates about company performance, achievements, and also challenges. Leadership should also share how the company is progressing toward goals and evaluate employee feedback on how the team can become better collaborative.
Issue 2: Negative Public Perception Following Product Recall
Red Flags:
Waste of credibility through media product safety concerns.
Spread confusion among customers about details regarding recall.
Inadequate and unclear communication to external stakeholders.
Communications to Address Issue:
Press Release (Communication Type: External Media Statement)
Audience: Media, General Public
Objective: Provide the public with information on what the company is doing to solve the problem and address product safety concerns.
Message: Admit to the issue, spell out exactly what it takes to correct, and let stakeholders know that it is not a cost-cutting thing and that the company is dedicated to safety and quality control.
Customer Notification (Communication Type: Email/Website Announcement)
Audience: Affected Customers
Objective: If possible, provide bulletproof instructions on how to handle the product recall and be able to get a refund or replacement.
Message: Information on the refund process and details on new product safety measures, along with step-by-step instructions for returning the product (Mary, M. 2023).
Communications Template
|
Red Flags |
Communications to Address Issue |
Audience |
Objective |
|
Issue 1: Misalignment Between Leadership and Employee Expectations |
|||
|
Failure to communicate clearly from leadership. |
Internal Memo from Leadership |
Employees (All Departments) |
They help you understand your company's goals, and make sure that leadership and expectations are in alignment with those of employees. |
|
The company's employee doesn't know where their organization is strategically headed. |
Quarterly Company Town Hall |
Employees (All Departments) |
Improve morale and allow employees to ask questions and provide feedback directly to leadership |
|
Issue 2: Negative Public Perception Following Product Recall |
|||
|
Media reports of product safety concerns |
Press Release |
Media, General Public |
Address safety concerns and inform the public about corrective actions |
|
Confusion among customers regarding recall details |
Customer Notification |
Affected Customers |
Provide clear instructions for handling product recalls and assure them of the company’s commitment to quality |
References
Mary, M. (2023). Developing a Marketing Communications Plan to Attract Target Customers. https://www.theseus.fi/handle/10024/799552