22 Jul you’ll complete a post that focuses on one or more of the topics covered in weeks 5a & 5b (VERY IM
you'll complete a post that focuses on one or more of the topics covered in weeks 5a & 5b (VERY IMPORTANT). Each post must be a minimum of 100 words in length (including the post title) with no maximum limitation. Your posts can be serious, lighthearted, tell stories or experiences, give advice, offer critiques of marketing practices you encounter, make comparisons across companies or techniques, describe innovative marketing practices, predict the future of marketing, etc. The key is that they must be (1) informative and (2) pertain in some way to the week's material for this course. Other than that, you have free reign.
At the end of the post* write the sources used. This last part does not count toward the 300-word minimum.
14-1The importance of derived demand in industrial markets
14-2 How demand is affected by technology levels
14-3Characteristics of industrial product
14-4The importance of ISO 9000 certification
14-5The growth of business services and nuances of their marketing
14-6The importance of trade shows in promoting industrial goods
14-7The importance of relationship marketing for industrial products and services
Same instructions but differents topics
16-1 Local market characteristics that affect the advertising and promotion of products
16-2 The strengths and weaknesses of sales promotions and public relations in global marketing
16-3 When global advertising is most effective; when modified advertising is necessary
16-4 The communication process and advertising misfires
16-5 The effects of a single European market on advertising
16-6 The effect of limited media, excessive media, and government regulations on advertising and promotion budgets
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