APA FORMAT 300 words with references and citation.
Zara has been one of the most successful fast-fashion brands in the last 10 years. Unlike traditional clothing companies that rely on longer seasonal trends, Inditex – the owner of the Zara brand – is counting on a quick turnaround time with more than 10,000 different designs per year. Inditex can bring the latest trends from the concept stage to the storefront in only a couple of weeks. Behind this extraordinary speed is an agile design and supply chain.
The company monitors trends of celebrity clothing and fashion shows around the world. It also analyzes the sales of each item, also called a stock keeping unit (SKU) at the store level to determine which items have strong demand in real time, using radio-frequency identification (RFID) tracking. The market insights dictate teams of designers on which items to create. The sourcing of raw materials is often done at the same time with the design process, making the process a lot quicker. Zara products are also made in small batches, ensuring high inventory turnover while allowing the company to test market acceptance before committing to more production volume.
Using the example of Zara and the clothing industry, choose another company and industry (example Ford Motor Company and the auto market) and describe how agile marketing would work.